Strategy & Growth
I'm a builder and a scaler, and I'm not afraid to start from scratch. I join a team with little or no marketing, set the targets, pick the channels and build the first version of each one. Then I measure, keep what works and drop the rest.
In numbers
0 → ~20
inbound leads a month
+68%
marketing ROI since January, all channels
21%
lead to demo
What this looks like.
01
Start from the funnel, not the channel
Before any campaign, I map the path from first touch to signed deal. I look at where leads drop and where sales lose time. The first work goes where the leak is biggest.
02
ICP and segments
I define who we sell to and why they buy. Then I split the market into segments that each get their own message. Same product, different angle.
03
Pick few channels, build them well
A small team cannot do everything. I choose the two or three channels with the best odds and build them properly: site, SEO, outbound, paid. The rest waits.
04
Test, then decide
When the founder and I disagree, I don't argue. I say "let's test it" and show the result. It keeps the team calm and the decisions based on data.
05
Work with sales
Marketing that ignores sales fails. I work every day with outbound and sales, listen to calls and fix the handoff so leads arrive with full context.
06
A weekly rhythm
Each week: what shipped, what the numbers say, what we scale and what we cut. Short, written, and the next steps are clear.
What you get
- +Funnel map with the main leaks
- +ICP and segment document
- +Channel plan for the next quarter
- +Weekly report: shipped, numbers, decisions
- +Test backlog ranked by expected impact
- +Handoff process between marketing and sales
Tools
- HubSpot
- Notion
- Slack
- Google Search Console
- Looker Studio
- Claude
Where I've done it.
2025 - nowB2B SaaS · Growth
Review Collect
Built the whole growth engine of a B2B SaaS from scratch: site, SEO, outbound, CRM and internal tools.
- SEO
- Outbound
- HubSpot
- Website
2026AI marketing agency · Founder
Versai
My own AI-powered digital marketing agency for brands that want to be remembered.
- Agency
- AI
- Brand
- Marketing
2023 - 2025Digital agency · Data & Marketing
Arneo
SEO, paid, CRM and tracking for enterprise clients at a digital agency of the Mantu Group.
- Tracking
- GA4
- Looker Studio
- Paid
Common questions.
Yes, I did it as the first marketing hire at Review Collect. I build the base, prove what works, then the team grows around it. Today we are three.
Get in touch
Got a channel to build, or one to scale? Let's talk.
Tell me about your company and what's next. I come back with a clear view of where I'd start.