Outbound & CRM
I built the outbound machine at Review Collect: a pipeline that scrapes and enriches prospects, then personalises and sends to each one by segment. I connected HubSpot to all of it and automated nurturing, lost deals and churn. Sales get the full lead context and a deck ready for each demo.
In numbers
16
email sequences
9,000+
domains processed
21%
lead to demo
What this looks like.
01
Prospect data pipeline
I scrape target domains with Apify and Python, then enrich each prospect with the fields needed to write a real first line. Data goes in clean, so messages are not generic.
02
Personalisation by segment
Each segment has its own sequence and angle. Prospects are enrolled automatically in the right Emelia campaign, so nobody gets the wrong message.
03
Deliverability
Sending domains, mailboxes and warmup are managed with Zapmail. I watch bounces and replies, because a burned domain costs weeks.
04
HubSpot as the source of truth
Deals, contacts, lists and properties are structured so every channel feeds the same place. Sales find the lead's history without asking marketing.
05
Nurturing, lost deals, churn
Automations follow leads that are not ready, wake up lost deals and react to churn signals. Slow leads are not forgotten.
06
A deck for every demo
When a demo is booked through Cal.com, a pitch deck for that prospect is generated. Sales walk in prepared, and I don't build it by hand.
What you get
- +Prospect scraping and enrichment pipeline
- +Email sequences by segment
- +Sending domains, mailboxes and warmup setup
- +HubSpot properties, pipelines and lists
- +Nurturing, lost-deal and churn automations
- +Booking flow with Cal.com into HubSpot
- +Auto-generated pitch deck per demo
Tools
- Emelia
- Zapmail
- Apify
- HubSpot
- n8n
- Cal.com
- Figma
- Claude
Where I've done it.
2025 - nowB2B SaaS · Growth
Review Collect
Built the whole growth engine of a B2B SaaS from scratch: site, SEO, outbound, CRM and internal tools.
- SEO
- Outbound
- HubSpot
- Website
Internal tool · Product
JobHub
A private job-search CRM and a Slack bot that watches job offers for me.
- Next.js
- Python
- Automation
- Slack
Common questions.
Yes, if the list is good and the message is specific. Bad lists and generic copy are what fail. I put the effort in data and segments, not in volume.
Get in touch
Got a channel to build, or one to scale? Let's talk.
Tell me about your company and what's next. I come back with a clear view of where I'd start.